The new expanded showroom provides a bright and spacious setting for the dealership where Customers can browse the showroom, shop for BMW products and negotiate a sale. The facility features a 24-bay Service department complete with car wash, five detail bays, and a large parts department. A ramp leads to a spacious enclosed second floor storage facility for new cars. Sales offices are located on the main floor, as is a gracious customer area and Retail space where BMW products are featured. Manager offices and conference facilities on the second floor enjoy a view of the 2 storey showroom. Also on the second level are staff areas and additional offices.

The design is an allusion to the landscape of the area. Angled glazing in deep blue against the banded terrazzo block cladding mimics the sharp blue of the sky as it cuts in among the varicolored hoodoo rock formations of the surrounding badlands.